Banco Santander
Banco Santander is a leading commercial bank founded in 1857 with its headquarters in Spain. It has a significant presence in 10 key markets in the Europe, North and South America regions, and is one of the largest banks in the world by market capitalization. Santander aspires to be the best open platform for financial services for individuals, SMEs, companies, financial institutions and governments, and its mission is to contribute to the progress of people and companies by doing things in a simple, personal and fair way.
Client
Banco Santander
Year
2020
Category
Finance
Type of Work
Advertising
Ideation
Copywriting
This project consisted on the ideation and storyboarding of a digital advertising campaign for the "World Environment Day". It was ideated to launch in their YouTube channel and across all their other social media platforms the 5th of June 2020.
The campaign was brought through "Efecto Colombo" Agency who was assigned the project by Banco Santander, and where I collaborated as freelance until the end of the campaign providing ideation, storyboarding and conceptualization services.
Goals:
The main goal of this campaign was to engage emotionally with the audience and highlight how invested Banco Santander is regarding environmental issues.
This campaign was ideated during COVID lockdown, and therefore was an inclination to relate the campaign to this topic, but this idea was quickly discarded. The objective of this campaign was to give a positive message, to give hope and leave the audience with a good feeling.
Approach
That is why, highlighting environmentally related projects and initiatives that Banco Santander carries out everyday during the year seemed a perfect fit for what they were looking for.
It flattered the company, delivered a message of hope and work in progress, and the message represented how Santander was not only doing good, they were going the extra mile on a daily basis for this common cause.