Open Art NFTs
OpenArt NFTs is an online NFT Art gallery where artists from all countries can share their projects and art with the rest of the world. This project focuses on Blockchain technology to generate the first Artistic NFT Marketplace in Spain.
Client
Minos
Year
2022
Category
Crypto/Finance
Type of Work
Rebranding
UX UI Design
Copywriting
Graphic design
This project resulted as the NFT technology kept conquering the world. OpenArt NFT wanted to be the first marketplace in Spain (and the biggest) that offered not only artists, but also galleries, and traditional artists to share their work and be part of this community.
Objective
Build an intuitive and aesthetically attractive portal where artists, galleries, museums and individuals co-exist seamlessly.
Challenges
The biggest challenge in this project was usability. Given there were many different types of users and population segments, the hardest component of this exciting project was find a structure that all of them could find intuitive and user friendly.
Approach
In the brief for the project they expressed their willing to look bold, brave and drastically urban, so we decided to implement a verbal and visual identity that responded to this description, by using irregular shapes, bright gradients and big imagery of the art in exhibit.
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